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Zango's Free IM Service Enters the World of Fashion, Promotes Community on Leading Designer Web Sites

BELLEVUE, Wash., June 6 /PRNewswire/ -- Zango(TM), the provider of exclusive free premium content online, today announced the launch of XOXO IM and Baby Phat IM, in partnership with eFashion Solutions. The IM applications are available for free to all Zango Search Assistant users. Zango's universal IM technology allows users to chat with buddies across all mainstream instant messaging services including AIM(R), MSN Messenger(R), Yahoo! Messenger(R) and ICQ(R), making it easy and convenient to stay in touch with friends.

XOXO IM and Baby Phat IM show consumers who's online and available in just a glance-all it takes is one click on the icon in the system tray. By downloading the messenger from leading fashion Web sites, consumers can chat with XOXO and Baby Phat fans, receive special offers from their favorite clothing designers and instant message with friends across almost any platform.

XOXO features collections of hip urban wear clothes, swimwear and handbags for women. Baby Phat, founded by Kimora Lee Simmons, specializes in denim separates, outerwear, accessories, lingerie and fur-free furs for divas. By providing a free instant messaging application on their Web sites, XOXO and Baby Phat have established a community for site visitors where the latest fashion updates will be shared and special promotions announced.

With the download of any Zango application, consumers have free access to Zango's complete suite of downloads and premium content including music, humor and hit games from a network of more than 50 Zango-sponsored Web sites, including ZangoGames.com, Rubberfaces.com, AdventureTV.com and Bulbo.com.

"Our goal is to create the most appealing and engaging Web sites for clothing designers," said Mike SanFiorenzo, production manager for eFashion Solutions. "Because most of our clients are involved in both the entertainment and fashion industries, it makes sense for their Web sites to offer an outlet where fans and site visitors can chat, and receive instant messages directly from the designer. The messenger is a significant addition to Baby Phat's and XOXO's Web sites, and will enhance the online shopping experience for consumers, making it easy for them keep in touch with all of their fashion savvy friends."

"Zango is committed to keeping the Internet free and providing consumers with the best applications and online entertainment," said Daniel Todd, president of Zango. "By partnering with prominent players in the fashion and entertainment industries, Zango is able to reach a much wider audience and provide premium content to a greater number of consumers. Baby Phat and XOXO are the first designers to provide our instant messaging application, and we plan to launch similar platforms for a variety of clothing designers and entertainers over the coming months."

Download either the XOXO IM at http://www.xoxo.com/ or the Baby Phat IM at http://www.babyphat.com/ for free.

About Zango

The Zango service provides users with free access to premium games, humor and entertainment content, and downloadable applications, in exchange for connecting them with targeted product and service offerings while browsing online. For more information and to get Zango visit http://www.zango.com/.

NOTE: Zango is a trademark of 180solutions, Inc., its subsidiaries or its affiliates in the United States and/or other countries. All other trademarks, trade names, company names or product names mentioned herein are used for identification only and may be the property of their respective owners.

CONTACT: Ashley Wolfe of Barokas Public Relations, ashley@barokas.com, or +1-206-264-8220

Web site: http://www.zango.com/